1) What information do they collect?
After reading Facebook’s privacy policy, I was surprised to discover exactly how much information they collect about you. Not only do they have your name, email, IP address, my location, the type of browser I use, or the pages I visit. Having been a member of facebook since 2005, facebook must have a huge amount of data collected solely about me, which is unnerving.
2) How may they use this information?
They may use that information to tailor certain things to you, such as suggestions based on our location or recommending friends for you.
3) What role does advertising play in these policies?
Facebook uses the information that they have to collected about us to select advertisements that we are more likely to respond to. While I don’t like online ads (who does?..), as a marketing major, I can’t deny that this is a higly effective way of reaching your target market.
4) How do you feel about this?
Reading the privacy policy really shed light onto how much information Facebook collects about you. I think I will be extremely careful in the future and think twice about what I post. I will also now be logging in and out of facebook before and after each use.